Strategic, well-written fundraising proposals are the lifeblood of most of South Africa’s estimated 150 000 non-profit organisations (NPOs). To meet this need, Inyathelo: The South African Institute for Advancement, recently held a proposal writing workshop at its offices in Woodstock, Cape Town (16 May).
The one day programme was attended by 18 representatives of NPOs from Cape Town, Kwa-Zulu Natal and Gauteng.
The workshop was facilitated by Inyathelo Associate Gillian Mitchell, who writes and trains in Advancement and philanthropy for civil society organisations and higher education institutions. Gillian previously headed up Inyathelo’s philanthropy work and has broad and varied experience within the tertiary education sector.
“NPO practitioners already use proposals as a vital fundraising tool, so the workshop was aimed at enhancing their approaches,” said Gillian. “Our programme covered both theory and practice. Content included positioning the proposal as part of the fundraising strategy and exploring its different components. We hope that the experiences shared among peers will bolster existing practices.”
Participant Nathalie Viljoen, Conservation and Research Manager of the Two Oceans Aquarium, said: “I am particularly fascinated by the amount of prospect research one needs to do before deciding to pursue a donor.” Kerry White, Fundraising Manager of the Primary Science Programme, commented on the “very practical suggestions, especially in terms of structure of proposal.”